Meeting downtown then off to Mobile Monday SF at Parc 55




Google's Chrome TV Ad Campaign Strategy Hidden In Plain Sight

Google's first Television ad campaign generated quite a bit of chatter this last week. Unfortunately coverage of this campaign by the big blogs completely missed the mark. The announcement of the Chrome TV ads on Google's Official Blog details the reasons for the campaign, but was anyone paying attention?



Click here to find out what the hell Google is up too...



FunnyTivoFace

FunnyTivoFace is my first biz up for grabs. Unlike some of my upcoming posts, this site is already up, running and packed with content. The last posts were in October of '08 during the Presidential Debates. They got some pretty good traffic, but I didn't have the time, energy or passion to keep it going. If you do, let me know.

The Pitch
Ever paused your TV and instantly burst out into laughter over the ridiculous face you caught someone making? FunnyTivoFace.com captures these surprise moments and posts them for the world to see. FunnyTivoFace(FTF) capitalizes off a model proven by the People Magazines and Perez Hiltons of the world; people love to see celebrities look stupid.

The Content
With television lineups constantly changing and new celebrity starlets popping up every month, there is an endless amount of content for this site to live and thrive on forever. The content for the posts is really easy to generate. 1) Download shows on your computer and take screenshots (that's what I did, gets the best quality) or snap a picture of your TV. 2) Post the picture with a simple description. The site automatically inserts the photo into a TV and generates the ads. There is a huge opportunity to crowdsource the content generation if you can get people on board.



The Fans
The best part about this model is the enormous potential fan base! Shows like American Idol have over 30 million viewers all tuning in waiting to see a contestant fall on their face or do something stupid. By networking through other blogs and marketing in fan forums I can't imagine this site not being successful. Fans can subscribe via rss, email or add to iGoogle.

Making Money
Making $$ off impressions and banner clicks is tough business but, but there is also an opportunity for massive distribution. FTF could potentially be the next Getty Images of celebrity stupidness. Blogs and media companies are always looking for images such as these to post with their articles.

The Deal
So I am looking for someone to take over FTF and build it out right. This person should not only have experience in blogging, but media connections couldn't hurt. Prove to me that you have what it takes, and we will work something out.

Related Posts
Free Me From My Killer Ideas



Free Me From My Killer Ideas

All my life I have been cursed with the passion and determination to turn every crazy idea I come up with into a thriving business. While most people may consider this a gift, they have never run 6,245 businesses simultaneously with $0 and 1 employee (me) while going to school full time. As my college journey comes to an end, I find myself with a KILLER idea and finally in a position to pursue my dream of starting a "true" business.

In order to commit to my new business 110% I need let go of a few fun ideas I have been tinkering with over the years. I also need an outlet for giving away any new ideas before I accidentally start executing on them. I'm going to start posting my crazy business ideas here on my blog in hopes that someone, somewhere will take the idea and run with it.

For the record, I got this idea from GaryVee when he gave away his ideafor a web based live streaming QVC network. This video also spawned one of Gary's all time greatest quotes "When you make a billi, make sure you throw me a couple hundred milli". Sounds like a fair deal =)



Replicating The Google Maps iPhone App

I know its ambitious task to take this on as my first Google Maps API Project, but what the hell. If you can help me get this working, you can use it for yourself. Hows that for incentive? =)



iPhone Safari Dev Stuff

So I have been doing a lot of web dev, particularly for an iPhone project I am working on and wanted to share some of the things I stumbled upon. I usually don't write posts like this, but since The Googster made some of this info overly complicated to find I thought: Why Not? Some of this stuff might make you say "Duh!" while others might make you say "Ahh. Interesting...". So anyway here we go...



How I Almo$t Tricked Google Into Making Me Millions

Ever wonder how Mozilla stays in business? First, Mozilla makes Google the default search engine on FireFox (I'm sure some mula comes from that alone). Second, every time you use that search box and proceed to click an Adsense ad, Google shares the revenue with Mozilla.
You can even watch them track it. Go to Google.com and search from the web page, the search url looks like this:
http://www.google.com/search?hl=en&q=Greg+Gerber&btnG=Google+Search&aq=f&oq=

If you use the search-box built into FireFox the resulting url looks like this:
http://www.google.com/search?q=Greg+Gerber&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

See the difference? In 2006, that relationship earned Mozilla $57 million, or 85% of the company’s total revenue. That's right... $57,000,000 dollarsss worth of clicks in one year! When I found that out, I wanted in. Who wouldn't right?
Read The Full Article & Leave A Comment...



Twitter Turned My Blog Into A Ghost Town

As you may (or may not) have noticed I havn't been posting much at brainbackup.net lately. But don't mistake my lack of posts for having little to talk about or laziness. No I blame it all on twitter. Every big thought and small action I have taken over the last few months has poured out of me in the form of mini sub 140 character posts on twitter. And my blog isn't the only tech that misses me... I am sending less email, using less instant messaging, making less phone calls and sending almost zero text messages. How has this tiny service that hardly anyone knows about replacing almost all of my other forms of communication?

Writing a blog post or email is time consuming. Sure I love to back up my thoughts in their full entirety on the blog, but is it really necessary? Lately I find myself condensing thoughts, projects and ideas I have been working on for days, weeks or even months into short 140 character twits.

I could go on all day about the various reasons you should be using twitter but I will just leave it at this:

Twitter makes sharing and communicating dead simple. (and thats only 52 characters)

Convincing people that twitter is actually useful and makes life easier is a hard sell. To most, it seems like another time consuming activity to throw into the mix. Try explaining it like this: Imagine meeting a ton of new people and never sending a text message, updating your facebook status or emailing someone a link ever again. That usually does the trick. They will figure out the million other uses for twitter on their own once they give it a shot

So if you want to know what I have been up to for the last few months just hop over to my twitter profile. I am going to try posting more detailed thoughts, projects and ideas on the blog again, but no guarantees. Either way you can follow both by just following me on twitter.

Dont even bother commenting on this article. Just reply to the twit of this article that was automatically posted to twitter via twitterfeed.



Apple's Amazing Marketing Skillz

Of course we all know that Apple has mad marketing skills. But this one blew it out of the water. I took a screen capture of the nytimes.com site because im not sure how long this campaign will be on the homepage. Sorry about the quality, but now we can watch it will last forever. Click here to watch the ad.



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